Jeff talks about transmedia present and future in a compelling interview with Transmedia Tracker.
The Green Goblin couldn’t kill Spider-Man. Nor could the Sandman, Dr. Octopus, or even that anticlimactic black goo from Spider-Man 3. So how was Tobey Maguire’s webslinger finally squashed? Oddly enough, insiders say it was Avatar.
Read more: Vulture Exclusive: What Really Killed Spider-Man 4? Avatar!
Caitlin Burns reviews and analyzes online experiance 221B and the marketing campaign for Sherlock Holmes on The Social Robot
These days programming for the tube is a multi-platform endeavour, encompassing online, gaming, music, DVDs, toys and tours in a bid to keep budgets in the black and eyeballs glued to the small screen.
In interviews with four pioneers – Kate Pullinger, Lisa Holton, Jeff Gomez, and Peter Collingridge – in the world of transmedia storytelling, the motivations of the storytellers are as diverse as the execution of the stories themselves.
Author Jon Frater reviews James Cameron’s Avatar and Jeff Gomez weighs in in the comments.
The entertainment industries are no stranger to buzzwords. “Engagement”, “enhancement” and “immersion” have been bandied about over-zealously for years, but “transmedia” is one that’s sticking across a variety of mediums, especially publishing, and with good reason.
Canada’s innovative New Media laws are forcing traditional media outfits to reconsider how stories are told. In this article, Jeff Gomez helps make sense of it all.
Television dives into digital, musical offshoots to secure viewers – 570News
