Finding the Core of a Story: How the Teenage Mutant Ninja Turtles Are Evolving for a Multi-Platform World

Fast Company covers Starlight Runner Entertainment and Nickelodeon’s Teenage Mutant Ninja Turtles, delving deeply into how Starlight Runner contributed to some of the greatest brands and story worlds.

Nickelodeon has tapped New York-based production company Starlight Runner Entertainment to answer the question of what the Turtles are really made of in order to prep the classic franchise for multi-platform growth—websites, apps, a toy line, and ultimately, a feature film.

“We had to understand the essence of the property,” says Starlight Runner cofounder Jeff Gomez. “What are the archetypal elements that resonate deep inside the audience when they are watching and enjoying this property? There is something about it that is unique and rings true because it touches the hearts and the primal minds of people and has transcended decades.”

Read the rest of the article on Fast Company

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