Forbes’s Michael Humphrey speaks with Jeff Gomez about ‘Prometheus,’ ‘Mass Effect 3,’ and their audiences.
The days of creating story lines in an ivory tower and delivering them to the masses are numbered. Perhaps it will survive in certain genres. But not in those that expect invested, large-scale audiences in the age of Social Media, says Jeff Gomez, founder of Starlight Runner Entertainment.
To understand this, he says, look at two recent examples on either side of the spectrum — the revolt over the ending of the video game “Mass Effect 3” and the viral marketing campaign for would-be summer blockbuster “Prometheus.”
Gomez has no investment in either the game or the movie. (He has worked with the studio behind “Prometheus,” 20th Century Fox, on the movie “Avatar.”) But as one of the important architects of transmedia –defined as the extension of stories across multiple platforms — he has been watching both properties relate to their audiences in very different ways…