Simon Pulman and Jeff Gomez contribute their first article to AdAge magazine, about the innovative use of transmedia techniques in Ridley Scott’s ‘Prometheus’ marketing campaign.
The internet is abuzz over director Ridley Scott’s forthcoming film “Prometheus.” A trailer that debuted at the pop culture event Wondercon in Anaheim, Calif. racked up around 3 million views in less than two days.
In concert with the movie’s traditional marketing effort, which includes the trailer, Scott and 20th Century Fox have pursued a second, more innovative path to publicity. It began unexpectedly at this year’s TED conference, with a presentation by entrepreneur Peter Weyland, who powerfully articulated the challenges facing a society beginning to question its own nature in the face of rapidly advancing technology. Weyland’s talk was one of the highlights of the conference of presentations by thought leaders. The twist, of course, is that Weyland isn’t real. He’s a character from “Prometheus,” played by Guy Pearce, and he was speaking from the year 2023!…
