Once Upon a Soda
David Ewalt of Forbes magazine profiles CEO Jeff Gomez and EVP Mark Pensavalle of Starlight Runner and announces our wonderful work with Pepperidge Farm. Online today, in the 2/11 issue of Forbes.
Consulting firm Starlight Runner helps movie directors like James Cameron–and big brands from Coca-Cola to Mattel to Pepperidge Farm–keep their stories straight.
“Jeff inspires me every time we get together,” says Jonathan Mildenhall, vice president of global advertising strategy at Coca-Cola. In 2006 he hired Starlight Runner to consult on a 60-second commercial called “Happiness Factory,” which depicted tiny creatures living inside a Coke machine. “It was an ad, and only as good as the media dollars that we put behind it,” says Mildenhall. “But transmedia helped us understand how the story arc and the narrative of the Happiness Factory could evolve over time and how it could be used through different channels.”
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