Our imprint Kissena Park Press proudly announced WHAT BIG TEETH by poet Lana Hechtman Ayers. Cover by Chrysoula Artemis. Coming soon!
(9-9:45) Digital Keynote: New Narrative Paradigm
February 12, 2010 – 9:00 AM to 9:45 AM –
In his Digital Media track keynote, leading cross-platform strategist Jeff Gomez will talk about how to transform intellectual properties into highly lucrative transmedia franchises.
Jeff conceived, co-wrote and produced one of the most successful transmedia storylines of the decade with Mattel’s Hot Wheels comic books, video games, web content and animated series. He has gone on to work with such franchises as Fairies, Pirates of the Caribbean, Prince of Persia and Tron for Disney, Halo for Microsoft, Happiness Factory for The Coca-Cola Company and, most recently, Transformers for Hasbro.
Coverage of Jeff Gomez’s keynote to the Association of Brazilian Advertisers: in Portuguese.
Jeff Gomez and Mark Pensavalle spoke via video message to audiences at Cartoons on the Bay in Rome, Italy. Video available in Italian with English subtitles at Comunicka.tv
“We are watching a generation rise to power that is plugged in and expects to be heard. They are learning to use these amazing tools and are becoming enormously savvy. They interface with gadgetry and any number of screens intuitively—but right now, most of the entertainment and brand messaging does not do that! The principles of transmedia storytelling address this, which makes transmedia narrative the most powerful in existence today.” — Starlight Runner CEO Jeff Gomez
Read Smart Planet’s interview with Jeff.
“Starlight Runner’s CEO, Jeff Gomez, spends a lot of time talking about ‘transmedia,’ a hybrid editorial, product development and marketing strategy that extends intellectual properties across multiple media and product platforms. In the contemporary world of product development and brand recognition, “transmedia” is a hot topic, and the results of this approach can be seen in blockbuster multiple-platform properties like the video-game Halo as well as multimedia publishing projects like HarperCollins’s Amanda Project and Scholastic’s 39 Clues.”
Read more at the Publishers Weekly site or download a PDF of this article
Ethan Whitehill, Two West CEO and host of The Brand Show, interviews Starlight Runner CEO Jeff Gomez about the changing industry and the growing connection between storytelling and branding. Use the audio player below to listen to Jeff’s interview:
“The filmmakers were able to go back to the essentials — the true, deep conflict that the character faces — and they managed to make it resonant with our current conflicts as a society.” — Jeff Gomez in Variety
Starlight Runner Entertainment, a leading creator and producer of highly successful transmedia franchises, announced today that the company has secured the services of Chris Pfaff and Chris Pfaff Tech Media to engage and manage the firm’s growing roster of clients and partners.
A Conversation Among Innovative Writers and Industry Professionals Working Today on the Web.
The web today is more than a repository for old t.v. shows, films, and user-generated content. Today’s new media professionals are developing original properties that are part of a new narrative structure for viewers: whether through transmedia storytelling – across multiple platforms – or through online “serials” that hone a dedicated web audience.
