The Coca-Cola Company



HAPPINESS FACTORY


“Transmedia storytelling is the world’s most fertile and lucrative advertising platform, but doing it well requires a new and unique way of thinking. Starlight Runner Entertainment’s expertise in branded entertainment and transmedia allowed for them to develop Coca-Cola’s Happiness Factory as a virtual world of characters and storylines that has impacted sales of Coke globally and will provide revenue streams that can be exploited through the likes of comics, videogames and films. Starlight Runner thinks 10 years ahead when most ad agencies confine themselves to an 18-month vision.”
— Jonathan Mildenhall, Vice-President of Global Advertising & Creative Excellence, The Coca-Cola Company