Henry Jenkins, Jeff Gomez, Danny Bilson and others discuss the building of the Red Faction Transmedia Franchise.
The power and value proposition of multi-platform “immersive storytelling” is briefly explained in this video, which focuses on The Coca-Cola Company’s hugely successful campaign, Happiness Factory. Originally created by Wieden+Kennedy with animation house PsyOp, the characters, world and epic storyline of Happiness Factory were vastly expanded for transmedia implementation by Starlight Runner Entertainment.
