PIRATES OF THE CARIBBEAN – Brand Essence, Creative Guidelines & Transmedia Extension

2018-02-26T18:41:26-05:00

Realizing that Disney had underestimated licensing opportunities for the original Pirates of the Caribbean film, Chief Creative Officer Oren Aviv hired Starlight Runner in 2005 to do an analysis of the brand, organize and explain the story world, and work across every division of the Disney company and third-party affiliates globally to maximize opportunities around the sequels.

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