Starlight Runner Entertainment has created a new communications methodology called Transmedia Population Activation, which has been shown to successfully leverage social media and any number of media platforms to generate compelling messaging. This narrative-based approach is designed and built within an interactive structure, educating and promoting dialog, even as it reflects the stories, aspirations and concerns of the people it is engaging.

Designed and implemented in concert with targeted social services, these activations are capable of inspiring people, calling them to take action, and empowering them to affect change. This model has now been tested several times in regions around the world, and the empirical results have been striking.

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