Case Studies2018-02-26T18:33:52+00:00

CASE STUDIES

2018-02-26T18:37:37+00:00

Innpulsa

As dramatic changes in the sociopolitical climate have made Canadians suspicious of charities, even as they become more secular in their giving, a new narrative approach must be devised to engage millions of potential donors.

2018-02-26T18:31:57+00:00

Happiness Factory

Based on a single 60-second commercial developed by Wieden+Kennedy and Psyop, SLR was asked to create a vast story world that could manifest across every media platform, and be localized to markets around the world. SLR generated a pitch bible for presentation to CEO Muhtar Kent and bottlers worldwide at the company’s annual conference, and gained unanimous approval.

2018-02-26T18:41:26+00:00

PIRATES OF THE CARIBBEAN – Brand Essence, Creative Guidelines & Transmedia Extension

Realizing that Disney had underestimated licensing opportunities for the original Pirates of the Caribbean film, Chief Creative Officer Oren Aviv hired Starlight Runner in 2005 to do an analysis of the brand, organize and explain the story world, and work across every division of the Disney company and third-party affiliates globally to maximize opportunities around the sequels.

2018-02-26T18:30:12+00:00

COCA-COLA

Based on a single 60-second commercial developed by Wieden+Kennedy and Psyop, SLR was asked to create a vast story world that could manifest across every media platform, and be localized to markets around the world. SLR generated a pitch bible for presentation to CEO Muhtar Kent and bottlers worldwide at the company’s annual conference, and gained unanimous approval.

2018-02-26T18:40:39+00:00

Colombia Youth Crisis – Bogota, Colombia (2014 – 2016)

To diagnose why young Colombians were hesitant to realize their potential in business and politics, instead behaving listlessly and remaining “under the radar,” Starlight Runner needed to understand what factors contributed to a kind of generational “malaise,” despite the fact that education and technology had vastly improved in Colombia in recent years.