CORPORATE PROJECTS

In the digital age, you must be prepared to tell your story across multiple media platforms and across social media in ways that are fully interactive and participative. Starlight Runner specializes in the innovation of corporate and brand narratives so that they stand up to consumer scrutiny, respond effectively to consumer criticism, and validate and celebrate consumer participation.

The Coca-Cola Company

Coca-Cola selected Starlight Runner to innovate and vastly expand the story world of the hugely successful 60-second Happiness Factory commercial and turn it into a major transmedia entertainment and multi-platform marketing campaign that spiked global sales of Coke by 7% during its award-winning implementation 2007 to 2009.

Starlight Runner helped to localize the campaign for nations around the world, and the concerted narrative technique used to extend the story to all media is now called “Liquid Storytelling” by Coca-Cola marketing.

Happiness Factory Offers a Vision of Media’s Future
http://www.campaignlive.co.uk/article/happiness-factory-offers-vision-medias-future/810206

Spartan Race

Raptor Consumer Partners announced an unprecedented strategic alliance in fall 2013, where Starlight Runner furnishes corporate narrative development and transmedia production services to various established and start-up companies into which Raptor has invested. Starlight Runner took equity in the fund, plus fees and equity in the companies supported, the first of which is renowned obstacle racing franchise Spartan Race.

As transmedia producers, Starlight Runner has participated in the development of the Spartan Up! series of New York Times bestselling books, as well as various Spartan Race television series for NBC and NBC Sports Network.

Jeff Gomez: Rewrite Your Story
https://www.stitcher.com/podcast/spartan-up/e/51446925

Goldfish

Goldfish

Pepperidge Farm, a division of the Campbell’s company, selected Starlight Runner Entertainment to innovate its Goldfish snack cracker brand narrative, with an eye toward widening the appeal of the brand to include teens and adults, and expansion of the brand’s reach across all media platforms in 2013. Goal is to use the Goldfish story world to vastly increase global consumer awareness of the brand, making the product #1 in its category.

Once Upon a Soda
http://www.forbes.com/sites/davidewalt/2013/01/25/once-upon-a-soda/