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news | 0 Comments | Jul 26

Cinema's Alternative Universes in The Sydney Morning Herald

From The Sydney Morning Herald

Gomez says the transmedia producer can nurture a story world so it can blossom outside the film itself, and become integrated, artistically legitimate additions to the original work.

‘’With transmedia storytelling you are designing the narratives to carry over into all these different platforms. That means you can assert your creative vision over other manifestations of your story world.’’

Crucial to the transmedia success of an enterprise is that, as narrative universes expand across platforms, each iteration should add something new to the story and remain internally consistent with that universe.

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news | 0 Comments | Jul 26

Reissued comic strips serious business for publishers

From Sign On San Diego–

As these old series are being re-examined by Hollywood — a new film version of “Flash” is in the works for 2012, while Steven Spielberg’s movie based on the venerable Belgian strip “Tintin” is set for next year — publishers are issuing more and more of these volumes.

“They are gorgeous,” said one Comic-Con attendee, Jeff Gomez, CEO of Starlight Runner Entertainment, a movie production company.

“And movie studios realize this is one way to rebuild equity in a brand name, by bringing out these beautiful packages.”

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news | 0 Comments | Jul 26

Red Faction Armageddon Panel at SDCC

From Gamespot–

Quotes: “The secret to quality transmedia is partnership, not licensing.”—Danny Bilson, distilling the philosophy behind the transmedia approach.

The Takeaway: The transmedia approach is going to be a big trend in the coming years as game companies, television studios, book publishers, and more strive to maximize consumer engagement in their products.

Random Fact/Who Knew?: The Producers Guild of America recently ratified their first new recognized position in decades: Transmedia Producer.

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news | 0 Comments | Jul 23

From Screenhub: Transmedia and Jeff Gomez: from the bible to Middle Earth to Coca-Cola to Melbourne

One of the best articles ever on what we at Starlight Runner accomplish as transmedia producers….

EXCERPT:
This is not about plonking a character on a shirt, or a doll in a toyshop. To the proselytes like Gomez, the task is to tell important stories related to the original material across the range of material. It is called transmedia storytelling.

On the phone, Jeff cited the webisodes for Battlestar Galactica as an elegant example. “Things were revealed about ancillary characters, or terrestrial creatures or certain concepts that could be viewed independently but gave you new insight into the characters and concepts of the show.” he said. “They made you want to go back to the show, and re-examine their characters and motivations – that’s a great transmedia mutation because it caused you to look at the ancillary and rethink whats going on in the main content.”

This makes sense as a marketing tool. The ancillaries reach far beyond the film, and can be made to point back to it. “Look at District Nine”, he said, “and its marketing. Almost everything in that marketing was canonical. That makes it fascinating, and helped to build the level of interest in the film. You are paying for that if you are a studio. However, you might also accrue a number of licensees for the tee shirts and magazine and comic books and toys, based on your IP. Why not go further and give them bits of canonical content so you are simultaneously licensing the content, and nurturing the storyworld? That is a major rethink for many of our clients to get that.”

To do this, the story elements have to be distributed across the media, and therefore ruthlessly consistent. Indeed, the central property has to be able to bear the strain of all this extra material. This is far more elaborate than ensuring all the properties enhance the brand – it cuts to the heart of the script and the world it creates and inhabits.

This is the bit that creates a model of development which explains just why and how the big tentpole franchises are filling our multiplexes – a process which can be subverted for our more modest purposes.

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news | 0 Comments | Jul 12

Going to SDCC? So are we.

The San Diego Comic-Con has posted the schedule for Saturday, July 24.

3:30-4:30
Red Faction Armageddon: How to Build a Transmedia Universe

— The biggest event in the mythology of one of the world’s most popular video games is also a flashpoint in the launch of the Red Faction multiplatform universe. Get exclusive information about it and pick up tips on world-building and game concept development, along with info about the partnership with Syfy in this in-depth Q&A with creator Danny Bilson (EVP Core Games, THQ), Lenny Brown (director IP development, THQ), Hollywood’s leading Transmedia producer Jeff Gomez (Avatar, Transformers, Tron Legacy, Men In Black 3D), Alan Seiffert (SVP, Syfy Ventures), and Erika Kennair (director, development, Syfy). Room 9

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news | 0 Comments | Jul 12

XML: Film X-tended Pro Day Conference

The XML: Film X-tended Pro Day Conference will be held in one of Australia’s most iconic venues, the Australian Center for the Moving Image; while the venue for the Lab is the beautiful art deco Forum Theatre. The Lab will be the usual social and cultural joy, plus always the great business opportunities and connections that arise from every XMediaLab event.

This is your opportunity to learn from and work with world’s leading transmedia pioneers!

International Speakers/Mentors include:

* Nathan Mayfield – One of the world’s leading transmedia producers: LOST, SPOOKS INTERACTIVE, DAY X EXISTS (Brisbane) * Jeff Gomez – CEO of Starlight Runner Entertainment, who was behind transmedia strategies for AVATAR, PIRATES OF THE CARIBBEAN, TRANSFORMERS & more (New York) * Gavin McGarry – President of Jumpwire Media, former Head of Cross Platform for Endemol, and creator of some of the first cross media TV content with NBC and Discovery (New York) * Suzanne Stefanac – Media and technology strategist, former Director of the American Film Institute’s Digital Content Lab (Los Angeles) * Dibakar Banerjee – Writer/Director of India’s first digital feature LSD: LOVE SEX AUR DHOKA (Mumbai) * Morgan Jaffit – One of Australia’s leading game developers and designers: PANDEMIC, HAPPY FEET (Brisbane) * Lisa Gray – Head of Content, The Feds: video mashup tool for THE GRUEN TRANSFER (Sydney) * Christy Dena – Transmedia designer and producer: worked on Tim Kring’s CONSPIRACY FOR GOOD (Melbourne)
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news | 0 Comments | Jul 7

'Twilight Saga' -- the Making of a Bargain Blockbuster

“It represents a fundamental paradigm shift—one that producers all over Hollywood are scrambling to understand and leverage,” said Jeff Gomez, CEO of Starlight Entertainment, who has consulted on franchises such as “Pirates of the Caribbean.” “They’re going to make their budget back in 24 hours.”

More at The Wrap

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news | 0 Comments | Jul 4

LXD in the The Los Angeles Times:

‘The Legion of Extraordinary Dancers’ is ready to battle with flips, spins and dance steps

But perhaps the closest cousin is the Fox series “Glee,” which invited the LXD to be the opening act in its recent concert tour. Both take classic media — show choir and dance — and recontextualize them for a contemporary audience. Both focus on misfits who eschew more popular high school pursuits such as football and drinking Coors Light while upside down. “There definitely are a lot of correlations,” says Harry Shum Jr., who plays Mike Chang in “Glee” and performs in and co-choreographs for the LXD. “It’s rooting for the underdogs.”

“The LXD would have a much tougher time without ‘Glee,’ ” adds Jeff Gomez, a transmedia producer who has helped build the universes for “Avatar” and “Pirates of the Caribbean,” among others. “Spiritually, symbolically and basically in reality, there is a direct connection between the two that opens a mass audience to the possibilities presented to the story worlds of the LXD.”

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news | 0 Comments | Jun 29

BNET Briefing– The Master Storyteller: If I Have a Great Story, I Can Sell Anything

Jeff Gomez doesn’t seem like a salesman in the traditional sense. As CEO of Starlight Runner Entertainment, his job is to turn a movie plot (or a toy or any product with narrative potential) into a bigger, more lucrative franchise that will pay off long after the blockbuster has left theaters. He’ll turn the story into mobile phone games, comic books, toys – sometimes all of the above – and in the process, turn audience members into brand super fans. In short, Gomez knows how to sell a story — something that every good salesman must do. And he has become the go-to person for big brands like Disney, Hasbro, Microsoft, and Coca-Cola. Most recently, he helped James Cameron and 20th Century Fox extend “Avatar” into games, Websites, books, and more.

Here’s how he gets people hooked.

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news | 0 Comments | Jun 29

The Pixel Market, applications being accepted now!

Power to the Pixel is delighted to announce its groundbreaking Pixel Market which will take place on 13 and 14 October 2010 in London.

Applications are now open to find 20 of the world’s best cross-media projects.

Each project will be based on stories that can span any combination of film, TV, online, mobile, interactive, publishing, live events and gaming.

Jeff Gomez will be in attendance, will you?

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news | 0 Comments | Jun 18

Whole new worlds: Transmedia storytelling opens licensing vistas

Jeff Gomez talks about the powerful effect that transmedai strategies have on licensing in this feature for Kidscreen

“The entertainment industry at large has come to recognize that young adults and kids are consuming content voraciously, in ways not dreamt of even 10 years ago – they’re looking to follow the story surrounding a given property on as many mediums as possible, be it traditional TV, films, fan sites or related products. But to make a property truly work across the various platforms out there, the entertainment concept has to be conceived as bigger than any one medium and constructed with a sense of how each grand story arc will play out across each media touchpoint. Transmedia storytelling, as it’s become known, is really the art that’s driving this approach.”

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news | 0 Comments | Jun 15

TEDxTransmedia rescheduled, Registration now Open

TEDxTransmedia, reschedued because of Eyjafjallajokull, is now on
September 30, 2010 in Geneva, Switzerland

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news | 0 Comments | Jun 4

Tubefilter on Transmedia Bootcamp

Transmedia Bootcamp reviewed by Tubefilter.

“People had traveled from as far as Italy, Mexico, and Canada to attend and participate in this rare opportunity to gain valuable insight into Gomez’s process when creating a Transmedia property: from mapping out every aspect of your franchise to production of materials across platforms to whether to keep your I.P. ownership or allow fans to extend your universes—Gomez always leaned towards giving fans as much creative ownership as possible in order to extend the chances of longevity.”

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news | 0 Comments | Jun 2

Remember, Produced By is this weekend

If you missed Transmedia Bootcamp today, try to attend The New Paradigm: Transmedia Storytelling, Sponsored by Variety at Produced by 2010!

This Saturday, June 5 at 20th Century Fox Studios, Los Angeles, CA.

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news | 0 Comments | May 28

Gomez and others re-elected to PGA East Board

From Variety

Incumbents John Hadity, Dana Kuznetzkoff and Mark Marabella have been re-elected as top officers of the Producers Guild of America East.

All three—chair Hadity and vice-chairs Kuznetzkoff and Marabella—ran unopposed in the org’s 2010 elections. The results were announced Wednesday night at a Gotham event. Each will serve another two-year term.

Filling out PGA East’s exec committee, the trade group tapped David Fox as financial officer and Kit Golden, Jeff Gomez, Nelle Nugent, Amy Robinson and Peter Saraf as members at large.

The event, the fifth in a series called “Night of the Producer,” included a conversation between helmer Jonathan Demme and performer Denis Leary, moderated by Golden.

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news | 0 Comments | May 10

Starlight's Caitlin Burns on Twitter Fiction

Twitter invites direct response by the audience in a way that other media do not. Twitter breaks the fourth wall by inviting the audience to reply, simply by using the platform.

Twitter is not just a journaling of events; Twitter is theatre.

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news | 0 Comments | May 1

Game Design Aspect of the Month: Where’s the Fun?

Jeff Gomez and Steele Filipek discuss the importance of the opening hook in video games, and the Art of Fun on Game Design Aspect of the Month

“One of Shigeru Miyamoto’s more famous quips is, “Find the fun.” That is, first find what is fun about a game and then build around that. It can be narrative, gameplay, action, mystery, whatever. Find the fun, the essence of what makes your game uniquely enjoyable and what will keep a gamer coming back for more. In that briefest of statements, the creator of Mario, Link, and a host of other iconic characters has captured the essence of creating a game: make the player WANT to play the game.”

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news | 0 Comments | Apr 30

What do toy cars have to do with your mobile advertising strategy?

Jeff Gomez and Hot Wheels are profiled on Pongr Mobile Social Marketing

“No matter what you are selling, the transmedia approach makes sense. TV, Web banners and print ads are all a waste of time if they don’t engage the viewer with a compelling storyline or motivation to participate. The approach works with ANY product. When was the last time you saw your friends get excited over their napkins or paper towels?”

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news | 0 Comments | Apr 29

Racing Toward Evergreen– describing how Hot Wheels World Race was born at Cosmic Streetcorner.

“So there I am, standing alone at Mattel HQ, pitching to Amy and the Internet team. They think they’re going to hear about a web site that maybe has a Flash game or two to accompany a comic strip narrative that profiled each of the big anniversary’s 35 cars. But after I realized that they were going along with some of these ideas, I asked them if I could dream out loud for a few minutes

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news | 0 Comments | Apr 29

"Hollywood Goes 'Transmedia'"– Henry Jenkins on the new Transmedia Producer Credit

“I’ve been so busy dealing with end of term matters that I have not yet had a chance to publicly acknowledge here the extraordinary news that the Producers Guild of America has officially recognized the title of Transmedia Producer.

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news | 0 Comments | Apr 28

Star Wars il Progetto CrossMediale per Eccellenza

For our Italian friends we’ve got a Gomez quote from Cartoons on the Bay on the transmediality of Star Wars.

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news | 0 Comments | Apr 22

Tubefilter probes the implications of Starlight Runner's new transmedia animation deal with Curious Pictures

Tubefilter probes the implications of Starlight Runner’s new transmedia animation deal with Curious Pictures.

“Tubefilter had a chance to talk via e-mail with CEO of Starlight Runner Entertainment, Jeff Gomez. Gomez was instrumental in getting the Transmedia Producer credit sanctioned and is an extremely vocal supporter and advocate for the transmedia community…”

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news | 0 Comments | Apr 21

TEdxTransmedia rescheduled for Fall on account of Volcano

From TEDxTransmedia

DAREtoCANCEL

I am sad to say that UNFORTUNATELY we lost the battle with the volcano and decided to postpone TEDxTransmedia to the fall.

Many of the speakers are stock in airports around Europe. I don’t give up easily and I will organize a stronger event in the fall (you know I will) It was a fantastic journey for me up to now… and I really would like to keep it to destination! Thank you and please come back for more updated information on the next TEDxTransmedia. (Nicoletta Iacobacci)

Jeff Gomez will still be speaking in Lucerne today. Please check back for details on when TEDxTransmedia will be rescheduled.

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news | 1 Comments | Apr 18

C21 Media on Jeff Gomez's MipTV appearance

C21 Media’s Jonathan Webdale reports:

“Starlight Runner president and CEO Jeff Gomez told MipTV delegates this week that the skills needed to tell stories across multiple media are now worthy of special designation. Jonathan Webdale reports.

Transsexual. Transatlantic. Transmigration. Transmedia. Transmedia? The spell-checker turns red. Something must be wrong. It’s not in the dictionary. It’s not a proper word. Remove your tiles from the Scrabble board. No score.

This situation will change if Jeff Gomez (left) has his way. The president and CEO of Starlight Runner Entertainment has more than 20 years’ experience developing video games and digital extensions for franchises including Pirates of the Caribbean, Prince of Persia, Tron, Halo and Avatar. He’s helped created ‘online universes’ for brands such as Hasbro, Mattel and Coca-Cola.

He feels it is now time for a new moniker to describe what he, Starlight, and a small but growing band of producers are doing. Transmedia is its name…”

—Full text after the jump—

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news | 0 Comments | Apr 10

The Secret Sharers- Jeff Gomez's Cosmic Streetcorner

“Over the past couple of weeks, some friends and colleagues have emailed to ask me whether I’ve gone out of my mind. It’s one thing, they said, to prattle on for 40 minutes about what I do for a living at a seminar. That’s good business; keeps a high profile. But then they surf over to KidScreen last week and this giant page pops up telling them that at some kind of crazy Bootcamp in Santa Monica, Gomez is going to spill the beans about how to “do” transmedia. That is, he’s gonna go into detail, step by step, from idea to rollout…

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news | 0 Comments | Apr 6

The Producer's Guild of America Agrees on Credit for Transmedia Producers

”...A significant All-Boards meeting for the Producers Guild of America took place tonight. Sources tell me that the members voted on a series of amendments that qualify individuals as professional producers. More importantly, for the first time in the guild’s history, they voted on and ratified a new credit—that of the Transmedia Producer—which had been shepherded by such Hollywood names as Mark Gordon, Gael Anne Hurd, Jeff Gomez, Alison Savage, and Chris Pfaff.

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news | 0 Comments | Apr 5

"Instrumentos de uma Sinfonia"

An Interview with Jeff Gomez by Rafael Cabral (in Portuguese) at Yahoo! News Brazil

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news | 0 Comments | Mar 31

Jeff Gomez's Cosmic Streetcorner: Transmedia Production is a Technique

Have you ever followed a local band that wound its way through the bar circuit? They were your band, you learned the lyrics to their songs, loved them even when they had an off night, and cheered when they announced they got a record contract and were headed for the big time. But then you had to share them with everyone! It felt a bit odd: were they going to “sell out” and become something they weren’t, or would they maintain their integrity despite new temptations and the spotlight of popular culture? In a way, that’s how I feel about transmedia storytelling, and what a strange and exciting time it is!

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news | 0 Comments | Mar 26

Jeff Gomez quoted about Mattel's new transmedia moves

“Looking to cut out that long wait between childhood phenomenon and big-screen blockbuster, El Segundo-based toymaker Mattel has begun developing toys that have Hollywood storylines and direct-to-film pedigree built in.

“It’s actually a great idea, with the caveat that they need to coordinate the story and have it all make sense well beforehand,” Jeff Gomez, CEO of the New York-based Starlight Runner Entertainment…

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news | 0 Comments | Mar 23

Jeff Gomez's Cosmic Streetcorner at KidScreen: Can we spice children's entertainment with a touch of darkness?


“Don’t get me wrong; I’m not waxing nostalgic for a time of political incorrectness in children’s programming. All I’m asking is for us to consider adding just a touch of darkness into the tales we’re telling, even for little kids. They’re stronger than we imagine.

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news | 0 Comments | Mar 17

Caitlin Burns explores Lady Gaga's Transmedia Superstardom on The Social Robot


As her new video Telephone’s success suggests- over 7 million views in 3 days. A week later, a Google search for telephone shows the 375+ articles about the video before even a description of the communications device. Whether one loves her or hates her, they have to admit, she gets attention. If there is someone out there who shows the potential of the union of social media and celebrity, it is Lady Gaga. For the Full Article, Click Here…

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news | 0 Comments | Mar 8

April 13- Producers' Forum: Principles of Transmedia Storytelling

Jeff Gomez will be participating in the Principles of Transmedia Storytelling session on Tuesday, April 13, at 3:30 p.m. as part of the Producers’ Forum, together with Nathan Mayfield, the chief creative officer and co-founder of Hoodlum. The executives will be hosting a creative boot camp, drawing on their extensive experience with transmedia projects—Gomez’s credits include James Cameron’s mega-hit Avatar, while Mayfield’s work includes Lost and Flash Forward.

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news | 0 Comments | Feb 9

Kidscreen Magazine- Blasting kids entertainment into the next decade

Jeff Gomez weighs in in February’s issue of Kidscreen magazine on Spider-man, transmedia, and the future of kids entertainment

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news | 0 Comments | Feb 5

Full Coverage of the Association of Brazillian Advertisers' Keynote

Full coverage of Gomez’s Rede Globo TV talk in Rio: “Start from the bottom up”: http://blogs.redeglobo.globo.com/tarolando/category/workshop-transmedia-storytelling-jeff-gomez/page/4/
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news | 0 Comments | Jan 29

tT interviews Jeff Gomez

Jeff talks about transmedia present and future in a compelling interview with Transmedia Tracker.

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news | 0 Comments | Jan 15

Jeff Gomez quoted on New York Magazine's Vulture Blog

The Green Goblin couldn’t kill Spider-Man. Nor could the Sandman, Dr. Octopus, or even that anticlimactic black goo from Spider-Man 3. So how was Tobey Maguire’s webslinger finally squashed? Oddly enough, insiders say it was Avatar.

Read more: Vulture Exclusive: What Really Killed Spider-Man 4? Avatar!

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news | 0 Comments | Jan 7

221B – Social Media and Storytelling | The Social Robot

Caitlin Burns reviews and analyzes online experiance 221B and the marketing campaign for Sherlock Holmes on The Social Robot

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news | 0 Comments | Jan 6

TV learning Star Trek's secret of Transmedia Marketing

These days programming for the tube is a multi-platform endeavour, encompassing online, gaming, music, DVDs, toys and tours in a bid to keep budgets in the black and eyeballs glued to the small screen.

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news | 0 Comments | Jan 5

Transmedia Storytelling: Pioneers in the New Age of Narrative

In interviews with four pioneers – Kate Pullinger, Lisa Holton, Jeff Gomez, and Peter Collingridge – in the world of transmedia storytelling, the motivations of the storytellers are as diverse as the execution of the stories themselves.

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news | 0 Comments | Jan 3

James Cameron's Avatar as an Exercise in World-Building: A Review

Author Jon Frater reviews James Cameron’s Avatar and Jeff Gomez weighs in in the comments.

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news | 0 Comments | Dec 30

November 2009: Other Stories- Scott Meyers

The entertainment industries are no stranger to buzzwords. “Engagement”, “enhancement” and “immersion” have been bandied about over-zealously for years, but “transmedia” is one that’s sticking across a variety of mediums, especially publishing, and with good reason.

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news | 0 Comments | Dec 18

Television dives into digital, musical offshoots to secure viewers

Canada’s innovative New Media laws are forcing traditional media outfits to reconsider how stories are told. In this article, Jeff Gomez helps make sense of it all.
Television dives into digital, musical offshoots to secure viewers – 570News

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news | 0 Comments | Dec 15

Jeff Gomez Interviewed at Jawbone.tv

Check out this fantastic interview with Starlight Runner’s CEO, Jeff Gomez, at Jawbone.tv: The Transmedia Equation, Part 1: Top-Down Development with Jeff Gomez

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news | 0 Comments | Dec 15

The Next Wave of Branded Entertainment- Multinchannel News

Starlight Runner Staffers, Caitlin Burns and Steele Filipek, have an article in this week’s Multichannel News profiling two interactive online experiences Circle of 8 and Valemont and discussing how they different platforms and drive additional revenue streams while driving viewers along traditional platforms. The Next Wave of Branded Entertainment

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news | 0 Comments | Nov 19

Fandom and Social Networks: the Key to Evergreen Franchises

Starlight Runner’s Editorial Lead, Caitlin Burns outlines the relationship between fans and social networks for The Social Robot

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news | 0 Comments | Nov 9

Transmedia Storytelling on The Social Robot

Starlight Runner’s Editorial Lead, Caitlin Burns, describes Transmedia Storytelling in a guest post for the Social Media and Internet Marketing Blog The Social Robot

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news | 0 Comments | Sep 29

All Things Fangirl profiles Starlight Runner

SLR president & CEO Jeff Gomez and SLR editorial lead Caitlin Burns discuss Pirates of The Caribbean, Halo, and other high-profile transmedia projects. Read part one here and part two here.

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news | 0 Comments | Sep 22

Video Interview with Jeff Gomez

NEW-GEN interviews Jeff Gomez, President and Chief Executive Officer of Starlight Runner Entertainment. Jeff explains the term transmedia, how transmedia storytelling is powerful in building franchises, and why NEW-GEN sought his expertise.

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news | 0 Comments | Sep 19

The Revolutionary Power of Transmedia Storytelling

There has been quite a bit of talk in recent years around the concept of transmedia storytelling. Few of these narratives have actually been implemented, but a select number of companies have chosen to satisfy consumer affinities, put great ideas on a pedestal, and think of creative ways to proliferate those ideas through carefully chosen channels.
Read the article on Welcome To Now

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news | 0 Comments | Sep 16

New Interview with Jeff Gomez

In a lengthy interview published yesterday, The Narrative Design Exploratorium talks to Starlight Runner’s CEO about his work and thoughts on the craft of interactive narrative design for transmedia experiences.

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news | 0 Comments | Sep 9

Inside Stories Podcast with Jeff Gomez

The new television show “Flash Forward” is cited as an example of how transmedia storytelling can work.
Listen online here or subscribe for free on iTunes.

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news | 0 Comments | May 15

The Secret Is Revealed

The Future of Story is Transmedia Narrative

Starlight Runner Entertainment is featured in the May 18, 2009 issue of BUSINESSWEEK, in an article by noted journalist Ron Grover. Read it here.

Starlight Runner CEO Jeff Gomez was featured on FORBES CMO in a profile you can read here.

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news | 0 Comments | May 12

What Do J.J. Abrams, Peter Jackson, And George Lucas Know That You Don't?

Learn how the savviest producers and companies are building concepts that attract huge-and loyal-audiences.

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