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news | 0 Comments | Mar 10

Intoducing Cosmic Streetcorner on www.kidscreen.com

Check out Jeff Gomez’s thoughts on his recent trip to Brazil in his new column Cosmic Streetcorner.

“The world is changing so rapidly, and it’s my job to keep up with a lot of it, especially where it impacts popular culture, children and young adults and storytelling. I’m going to use this forum, so graciously furnished by KidScreen, to try and make sense of it all in the hopes that my observations and experience can give you a new or different perspective.

I’m also actually hoping that it’ll work both ways, and that through your email and posts to this blog, I might learn a thing or two, myself. The resulting dialog can only have a positive and dynamic impact on our shows and movies, web sites and games, characters and storyworlds…”

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news | 0 Comments | Mar 8

April 13- Producers' Forum: Principles of Transmedia Storytelling

Jeff Gomez will be participating in the Principles of Transmedia Storytelling session on Tuesday, April 13, at 3:30 p.m. as part of the Producers’ Forum, together with Nathan Mayfield, the chief creative officer and co-founder of Hoodlum. The executives will be hosting a creative boot camp, drawing on their extensive experience with transmedia projects—Gomez’s credits include James Cameron’s mega-hit Avatar, while Mayfield’s work includes Lost and Flash Forward.

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news | 0 Comments | Feb 9

Kidscreen Magazine- Blasting kids entertainment into the next decade

Jeff Gomez weighs in in February’s issue of Kidscreen magazine on Spider-man, transmedia, and the future of kids entertainment

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news | 0 Comments | Feb 5

Full Coverage of the Association of Brazillian Advertisers' Keynote

Full coverage of Gomez’s Rede Globo TV talk in Rio: “Start from the bottom up”: http://blogs.redeglobo.globo.com/tarolando/category/workshop-transmedia-storytelling-jeff-gomez/page/4/
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news | 0 Comments | Jan 29

tT interviews Jeff Gomez

Jeff talks about transmedia present and future in a compelling interview with Transmedia Tracker.

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news | 0 Comments | Jan 15

Jeff Gomez quoted on New York Magazine's Vulture Blog

The Green Goblin couldn’t kill Spider-Man. Nor could the Sandman, Dr. Octopus, or even that anticlimactic black goo from Spider-Man 3. So how was Tobey Maguire’s webslinger finally squashed? Oddly enough, insiders say it was Avatar.

Read more: Vulture Exclusive: What Really Killed Spider-Man 4? Avatar!

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news | 0 Comments | Jan 7

221B – Social Media and Storytelling | The Social Robot

Caitlin Burns reviews and analyzes online experiance 221B and the marketing campaign for Sherlock Holmes on The Social Robot

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news | 0 Comments | Jan 6

TV learning Star Trek's secret of Transmedia Marketing

These days programming for the tube is a multi-platform endeavour, encompassing online, gaming, music, DVDs, toys and tours in a bid to keep budgets in the black and eyeballs glued to the small screen.

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news | 0 Comments | Jan 5

Transmedia Storytelling: Pioneers in the New Age of Narrative

In interviews with four pioneers – Kate Pullinger, Lisa Holton, Jeff Gomez, and Peter Collingridge – in the world of transmedia storytelling, the motivations of the storytellers are as diverse as the execution of the stories themselves.

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news | 0 Comments | Jan 3

James Cameron's Avatar as an Exercise in World-Building: A Review

Author Jon Frater reviews James Cameron’s Avatar and Jeff Gomez weighs in in the comments.

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news | 0 Comments | Dec 30

November 2009: Other Stories- Scott Meyers

The entertainment industries are no stranger to buzzwords. “Engagement”, “enhancement” and “immersion” have been bandied about over-zealously for years, but “transmedia” is one that’s sticking across a variety of mediums, especially publishing, and with good reason.

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news | 0 Comments | Dec 18

Television dives into digital, musical offshoots to secure viewers

Canada’s innovative New Media laws are forcing traditional media outfits to reconsider how stories are told. In this article, Jeff Gomez helps make sense of it all.
Television dives into digital, musical offshoots to secure viewers – 570News

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news | 0 Comments | Dec 15

Jeff Gomez Interviewed at Jawbone.tv

Check out this fantastic interview with Starlight Runner’s CEO, Jeff Gomez, at Jawbone.tv: The Transmedia Equation, Part 1: Top-Down Development with Jeff Gomez

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news | 0 Comments | Dec 15

The Next Wave of Branded Entertainment- Multinchannel News

Starlight Runner Staffers, Caitlin Burns and Steele Filipek, have an article in this week’s Multichannel News profiling two interactive online experiences Circle of 8 and Valemont and discussing how they different platforms and drive additional revenue streams while driving viewers along traditional platforms. The Next Wave of Branded Entertainment

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news | 0 Comments | Nov 19

Fandom and Social Networks: the Key to Evergreen Franchises

Starlight Runner’s Editorial Lead, Caitlin Burns outlines the relationship between fans and social networks for The Social Robot

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news | 0 Comments | Nov 9

Transmedia Storytelling on The Social Robot

Starlight Runner’s Editorial Lead, Caitlin Burns, describes Transmedia Storytelling in a guest post for the Social Media and Internet Marketing Blog The Social Robot

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news | 0 Comments | Sep 29

All Things Fangirl profiles Starlight Runner

SLR president & CEO Jeff Gomez and SLR editorial lead Caitlin Burns discuss Pirates of The Caribbean, Halo, and other high-profile transmedia projects. Read part one here and part two here.

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news | 0 Comments | Sep 22

Video Interview with Jeff Gomez

NEW-GEN interviews Jeff Gomez, President and Chief Executive Officer of Starlight Runner Entertainment. Jeff explains the term transmedia, how transmedia storytelling is powerful in building franchises, and why NEW-GEN sought his expertise.

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news | 0 Comments | Sep 19

The Revolutionary Power of Transmedia Storytelling

There has been quite a bit of talk in recent years around the concept of transmedia storytelling. Few of these narratives have actually been implemented, but a select number of companies have chosen to satisfy consumer affinities, put great ideas on a pedestal, and think of creative ways to proliferate those ideas through carefully chosen channels.
Read the article on Welcome To Now

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news | 0 Comments | Sep 16

New Interview with Jeff Gomez

In a lengthy interview published yesterday, The Narrative Design Exploratorium talks to Starlight Runner’s CEO about his work and thoughts on the craft of interactive narrative design for transmedia experiences.

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news | 0 Comments | Sep 9

Inside Stories Podcast with Jeff Gomez

The new television show “Flash Forward” is cited as an example of how transmedia storytelling can work.
Listen online here or subscribe for free on iTunes.

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news | 0 Comments | May 15

The Secret Is Revealed

The Future of Story is Transmedia Narrative

Starlight Runner Entertainment is featured in the May 18, 2009 issue of BUSINESSWEEK, in an article by noted journalist Ron Grover. Read it here.

Starlight Runner CEO Jeff Gomez was featured on FORBES CMO in a profile you can read here.

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news | 0 Comments | May 12

What Do J.J. Abrams, Peter Jackson, And George Lucas Know That You Don't?

Learn how the savviest producers and companies are building concepts that attract huge-and loyal-audiences.

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