CEO, Starlight Runner Entertainment

Jeff Gomez, CEO of Starlight Runner, is a leading expert in the fields of brand narrative, story world development, creative franchise design, and transmedia storytelling. He specializes in the expansion of entertainment properties, premium brands, and socio-political themes into highly successful multi-platform communications and international campaigns.

As a producer accredited by the Producers Guild of America, Jeff also develops the story worlds of films, TV shows, videogames, toys, books, comics, apps, virtual reality projects, and theme park attractions. This deepens engagement and accelerates the development of participative communities, resulting in mass audience approval, brand loyalty, and increased revenues.

Jeff’s pop culture work has impacted such blockbuster properties as Disney’s Pirates of the Caribbean, James Cameron’s Avatar, Hasbro’s Transformers, Sony Pictures’ Spider-Man and Men in Black, Microsoft’s Halo, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Jeff has also developed highly successful transmedia campaigns and participative brand narratives for Coca-Cola (Happiness Factory), Pepperidge Farm (Goldfish) and Spartan Race. Other current clients include Electronic Arts, Sesame Workshop, Disney Parks & Resorts, and World Vision Canada.

Jeff’s proprietary transmedia methods have also been applied to educational and geo-political causes, accelerating positive self-organized social movements and increasing resistance to crime, violence, and corruption. Through applications of his Collective Journey and transmedia population activation models, Jeff has helped optimize communications for large NGOs, and address crises in Mexico, Colombia, Australia, and the Middle East North Africa region.

Links to articles by Jeff Gomez:

10 Keys to Building a Successful Shared Universe Movie Franchise – Jeff Gomez

https://medium.com/@Jeff_Gomez/10-keys-to-building-successful-shared-universe-movie-franchises-a9d983884ad3

Collective Journey (Series Ongoing)

Intro: Why is This Happening?
https://blog.collectivejourney.com/why-is-this-happening-d1287d5ee4ee

Tribeca Institute: Reawakening the Grand Narrative
http://tribecafilm.com/stories/516c727e0a4061720a000001-reawakening-the-grand-nar

Along Came a Spider: A Milestone In Hollywood Deal-making
http://www.alistdaily.com/strategy/along-came-a-spider-a-milestone-in-hollywood-dealmaking/

Five Super Powerful Lessons ‘Guardians of the Galaxy’ Is Teaching Hollywood
http://www.alistdaily.com/strategy/5-super-powerful-lessons-guardians-of-the-galaxy-is-teaching-hollywood/

The 10 Commandments Of 21st Century Franchise Production
http://www.businessinsider.com/10-commandments-of-21st-century-franchise-production-2012-10

Why Marvel’s 14-Year Movie Plan Should Cause Concern for Warner Bros.
http://www.businessinsider.com/marvel-movie-plan-should-cause-warner-bros-concern-2014-4

Why ‘Frozen’ Became the Biggest Animated Movie Of All Time
http://www.businessinsider.com/why-frozen-is-a-huge-success-2014-4