As dramatic changes in the sociopolitical climate have made Canadians suspicious of charities, even as they become more secular in their giving, a new narrative approach must be devised to engage millions of potential donors.

To diagnose why young Colombians were hesitant to realize their potential in business and politics, instead behaving listlessly and remaining “under the radar,” Starlight Runner needed to understand what factors contributed to a kind of generational “malaise,” despite the fact that education and technology had vastly improved in Colombia in recent years.