Based on a single 60-second commercial developed by Wieden+Kennedy and Psyop, SLR was asked to create a vast story world that could manifest across every media platform, and be localized to markets around the world. SLR generated a pitch bible for presentation to CEO Muhtar Kent and bottlers worldwide at the company’s annual conference, and gained unanimous approval.

Based on a single 60-second commercial developed by Wieden+Kennedy and Psyop, SLR was asked to create a vast story world that could manifest across every media platform, and be localized to markets around the world. SLR generated a pitch bible for presentation to CEO Muhtar Kent and bottlers worldwide at the company’s annual conference, and gained unanimous approval.