Happiness Factory

2018-02-26T18:31:57+00:00

Company: The Coca-Cola Company Campaign: Happiness Factory “Open Happiness” (2006 – 2016) Cost (Starlight Runner 2008 - 2010): US $2 million Production: Television commercials, animated shorts, music, web sites, app games, comics Key Performance Indicators: Coca-Cola sales, increased target market draw on various media platforms, media “buzz,” industry recognition (awards) Results: 7% bump on [...]

COCA-COLA

2018-02-26T18:30:12+00:00

Company: The Coca-Cola Company Campaign: Happiness Factory “Open Happiness” (2006 – 2016) Cost (Starlight Runner 2008 - 2010): US $2 million Production: Television commercials, animated shorts, music, web sites, app games, comics Key Performance Indicators: Coca-Cola sales, increased target market draw on various media platforms, media “buzz,” industry recognition (awards) Results: 7% bump on [...]